BUDDY AND THE GUYS
This project showcases a bold and layered brand identity for
Buddy and the Guys, a contemporary blues band.
The project focused on developing a complete visual identity for the band, including logo design and supporting graphic elements.
The branding reflects the raw and expressive character of blues music through layered compositions and contrasting typography. The band imagery was created in collaboration using AI tools and photos from my lecturer.
The identity was applied across various brand materials, including posters and custom-designed merchandise. A standout element is the guitar design, which was developed both digitally and translated into a physical, analog execution.
The visual language combines collage techniques and bold contrasts to reinforce the band’s energetic presence. This project was created purely for educational purposes and was not implemented commercially.
© Made by Lonneke 2026
Privacy Policy
Cookie Policy