VICTORIA
BY ROSI LA LOCA
This project is a conceptual branding exercise for VICTORIA,
a restaurant within Rosi la Loca World.
Inspired by the theme Victorian meets Jungle, I created a complete visual identity including logo design, typography, graphic elements, and detailed illustrations.
The concept blends classical elegance with bold, tropical influences to form a distinctive and layered brand world. This proposal was developed as a design exploration and was not implemented in real life.
Brand applications, such as business cards, extend the identity beyond the logo, creating a fully immersive visual experience.
The inclusion of detailed etched illustrations adds a handcrafted, almost archival quality to the design. Together, these elements enrich the brand’s narrative and depth.
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